Should I add a click-to-call button to my website?
Why it helps
Many people search for a local service on a phone and want to call right away. A click-to-call button turns your number into a tappable link, so the visitor does not need to copy the digits. That shorter path can reduce drop-off for people who are ready to book.
The button works best when it is easy to see on small screens. Keep the phone number visible in the header and repeat the button near the end of your main pages.
- Works best on mobile
- Place it in the header and near calls to action
- Use your real business number
- Track clicks if your analytics tool supports it
Make sure it works
Test the button on several phones before you rely on it. Check that it opens the dialer and that the number is correct. Make sure someone answers during posted hours, since a missed call from a ready buyer is a lost lead.
If you cannot answer calls at all times, consider a form alongside the button, or add a text option where that fits your business.
Common mistakes
- Using an old or incorrect phone number in the link.
- Adding a click-to-call button that does nothing on desktop, where it may not be useful.
- Having no one ready to answer during the hours you show on the site.
