What is the best way to get leads from Google Maps?
Optimizing for Maps
Google Maps results are driven by the same profile as local search. Make sure your business category is accurate and specific. For example, 'Emergency Plumber' rather than just 'Plumber'.
Add your service areas if you travel to customers. Keep your hours updated, especially for holidays. The more complete your profile, the more likely you are to show up.
Photos and videos help your listing stand out. Listings with photos get more clicks and calls. Add a virtual tour if possible.
- Choose the most specific primary category
- Add secondary categories that fit your services
- Upload photos regularly (interior, exterior, team, work samples)
- Use Google Posts to share offers and updates
- Respond to questions in the Q&A section
Driving action from Maps
People often call or visit directly from Maps. Make it easy by having a click-to-call button and accurate directions. Use the 'Call' button and 'Directions' button prominently.
Encourage customers to mention you found them on Google. You can also use UTM tags on your website link in GBP to track traffic from Maps.
Reviews are critical. Ask happy customers to leave a review and mention the service they received. Respond to all reviews to show you care.
Common mistakes
- Not claiming your Google Business Profile, leaving it vulnerable to edits by others.
- Using a broad category that doesn't match what people search for.
- Ignoring negative reviews, which can damage trust and rankings.
