Tracking & Conversion
- How do I track where my leads come from?
Use a CRM or spreadsheet to log each lead's source, and add tracking parameters (UTM codes) to your online links. Ask new leads how they heard about you, then review the data monthly to see which sources produce the most customers. - What is a good lead conversion rate for a small business?
There's no single 'good' rate—it varies widely by industry, lead source, and how you define a lead. A common benchmark is 2-5% for raw leads to customers, but many small businesses see 10-20% when leads are qualified and followed up quickly.